Sainsbury’s Urged to Use Red Tractor Logo More

Sainsbury's, the British retailer has been urged by the NFU to use the Red Tractor logo on more of its products that conform to British farm standards, as opposed to its own Sainsbury's labelling.

The remarks would made during an NFU at Sainsbury's Farming for the Future conference at Stoneleigh Park. NFU deputy president Meurig Raymond said the union would be challenging Sainsbury's.

"We urge Sainsbury's to use the Red Tractor logo on all of its British-produced food."
Lee Woodger, of NFU, the union's head of food chain, confirmed that Sainsbury's refusal to use the British farm assured stamp was a major problem. "Sainsbury's doesn't support Red Tractor enough, preferring to put other logos on its packaging. Tesco, Morrisons and other retailers support it far more. We think they've missed a trick," he said.

Sainsbury's were quick to refute the allegations, claiming that the supermarket did support the Red Tractor logo, however it felt that a Sainsbury's mark of approval was more important to the brand.

Said Sainsbury's group commercial director Mike Coupe: "But our brand is Sainsbury's - that's the quality mark our customers look for."

"We'd rather work closely with a small group of farmers and develop the best possible relationship than less effectively with the whole industry."

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