As an aging baby-boomer I know that I’m personally more motivated to choose foods that deliver a particular health or nutritional benefit, but I’m only likely to re-purchase that product if I enjoyed the taste experience the first time.
Founded in 1946, Prova owes everything, or almost everything, to vanilla. The Prova brand was born out of innovation. The company was founded using an original patent for the extraction of vanilla which enabled the launch of a highly concentrated fat-soluble vanilla extract.
An ever increasing lifestyle trend is the active interest consumers are taking in food and diet.
Mineral salts are commonly used to fortify foods and beverages, adding health benefits, and consequently value, to the finished goods. Minerals such as calcium, potassium, magnesium and zinc all play vital roles in human health and are sought out by consumers for various reasons.
Pycnogenol is the registered trademark of Horphag Research (UK) for a standardised extract of bark of the French maritime pine (Pinus pinaster Ait).