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The Magazine

Issue 5

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E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
26 May 2011

Michael Schumacher at work with the new Scudo

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Having ‘employed’ a number of Italian soccer players from the national team that won the World Cup – under the watchful eye of expert manager Giovanni Trapattoni – for the launch of the new Ducato in June 2006, the brand now asks another great sports personality, Michael Schumacher, to try his hand at tasks that are not exactly typical of his normal professional environment.

The former Formula 1 champion, who has recently retired from racing and has to decide what he wants to do with his retirement, will probably continue to work as he has always done, but perhaps in a different car. This is the message from the new Scudo, which pursues its strategy of testing great sportsmen with everyday tasks. This time it is a relaxed, spontaneous Michael Schumacher who presents the new Scudo as he performs a number of professional activities with the utmost ease. But anyone who is accustomed to working with cars is sure to appreciate the car-class comfort and handling of Fiat’s new light commercial vehicle: the new Scudo is the ‘car that works’.

The new Scudo inherits and improves on the strengths of the previous vehicle: vans and passenger vehicles with the architecture of an MPV, excellent road behaviour, entertaining to drive, with handling and comfort that are comparable with those of a modern saloon, making it the new benchmark for its category. There is a wide choice of glazed and semi-glazed passenger versions with 5/6 and 8/9 seats: the Scudo Combi for professional uses, the Scudo Panorama Family for private use, and the Scudo Panorama Executive for minibus/shuttle services for large hotels or taxi limousines for elite tourism. The Panorama versions in particular offer a high quality of life on board and styling typical of a people-mover, with elegant interior furnishings and lavish equipment, painstakingly finished in terms of acoustic and climatic comfort. There is a choice of three engines, all Euro 4 Multijet: a 90bhp unit with torque of 180Nm, a 120bhp unit with torque of 300Nm, and the Power version which delivers 136bhp, 320Nm of torque, and fits a particulate trap as standard equipment. Styling, comfort, practicality, performance and safety. With the new Scudo, every journey can be transformed into a pleasure.


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