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Issue 7

Built to last - Could a stronger focus on sustainability be critical in safeguarding our future food supplies?

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Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011

Einar Willumsen

Einar Willumsen | www.einarwillumsen.com


Einar Willumsen was founded in 1901 by Einar and Holger Willumsen based on a vision to manufacture better flavours, extracts and essential oils. In 1904 a company was established in Malmø, Sweden and began its own manufacturing in 1921.

Since 1956 the "Einar Willumsens Mindelegat" foundation has been the main shareholder in Einar Willumsen. The company has its head office in Brøndby, Copenhagen and an affiliate in Malmø. The foundation donates funds for general scientific research and to research in cancer and ophthalmology. Since the second world war the company has become an important supplier of flavours and a chosen partner for the food industry, particularly in the Nordic countries and northern Europe.


Today Einar Willumsen is a modern, high technology supplier of flavour solutions and compounds for the medium sized and large national and international beverage and food producing industries.

  • We know about consumer preferences and market trends.
  • We co-operate with our customers - developing new products or adjusting existing ones.
  • We offer full use of our application laboratories for customers and partners.
  • We offer full exclusivity for tailor made flavours.
  • We supply an extensive range of flavours, extracts and compounds.

We assure high reliability, flexibility and speed of delivery for all our products.